Table of Contents

Part 1: Laying the Groundwork: 1 Communication Models: Representing Thought and Action * 2 The Nature of Representation: What and How Things Mean * 3 The Dimensions of Context * Part 2: Theory from 1900 to the Present: * 4 The Language of the Visual World * 5 Modernism: The Utopian Vision * 6 Post-Modernism: Reading the World as Texts * 7 A New Paradigm: Designing Experiences, Not Objects

Promotional Information

A vital textbook for students that explores the complex theories underpinning contemporary graphic design

About the Author

Meredith Davis is Professor of Graphic Design, North Carolina State University. She is a former president of the American Center for Design and the founding president of the Graphic Design Education Association.