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About the Author

Dale Dauten writes two nationally syndicated weekly columns that appear in more than one hundred newspapers. He began his career as a consultant before heading his own marketing research firm, whose clients include McDonald's, Procter & Gamble, and 3M, among others. Most recently, as the founder of The Innovator's Lab, he has worked with such companies as Georgia-Pacific, General Dynamics, Caterpillar, and NASA. He is also the author of "The Gifted Boss."

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