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Entrepreneurs and business leaders may find the concepts in this book useful for making choices to increase their odds of building a great company.--Booklist "Collins and Hansen draw some interesting and counterintuitive conclusions from their research....far from a dry work of social science. Mr. Collins has a way with words, not least with metaphor."--Wall Street Journal "A sensible, well-timed and precisely targeted message for companies shaken by macroeconomic crises"--Financial Times A sensible, well-timed and precisely targeted message for companies shaken by macroeconomic crises --Financial Times" Collins and Hansen draw some interesting and counterintuitive conclusions from their research .far from a dry work of social science. Mr. Collins has a way with words, not least with metaphor. --Wall Street Journal"

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