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Guerrilla Film Marketing


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Table of Contents

AcknowledgementsForewordIntroductionChapter 1 - Guerrilla Branding, Marketing & PromotionChapter 2 - Creating an Irresistible Brand IdentityChapter 3 - Building an Engaged Community of Friends & FansChapter 4 - Marketability vs Playability (or "How to Produce Niche-Dominating Blockbusters")Chapter 5 - Pitching & NetworkingChapter 6 - Key Art & PostersChapter 7 - Teasers & TrailersChapter 8 - Behind the Scenes Photos, Production Stills, Videos,Interviews & Special FeaturesChapter 9 - IMDb - Marketing & PromotionChapter 10 - Social Media & Video Marketing PlatformsChapter 11 - Dedicated Film & Filmmaker WebsitesChapter 12 - Electronic Press Kits (EPKs) & Press BooksChapter 13 - Media Relations & Public ReleasesChapter 14 - Event Marketing: Premiers, Festivals, Film Markets & Other EventsChapter 15 - High-Impact Low-Cost Advertising & PromotionChapter 16 - DistributionBranding, Marketing and Promotional AuditMarketing PlanTest Screening QuestionnaireGlossaryAbout the AuthorIndex

About the Author

Robert G. Barnwell is the founder and creative director of a small independent production company established to reduce the risks and increase the profitability of low-budget film projects on behalf of its investors. Previously, he worked as a strategy consultant and corporate banker providing advice and financing for such studios as 20th Century Fox, Columbia Pictures, Disney, MGM, Paramount Pictures, Universal and Warner Brothers. Robert has served as an adjunct professor at Ringling College of Art & Design and as a speaker and guest lecturer at several leading film schools, seminars, and workshops.

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