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Guerrilla Film Marketing
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Product Description
Product Details

Table of Contents

Acknowledgements

Foreword

Introduction

Chapter 1 - Guerrilla Branding, Marketing & Promotion

Chapter 2 - Creating an Irresistible Brand Identity

Chapter 3 - Building an Engaged Community of Friends & Fans

Chapter 4 - Marketability vs Playability (or "How to Produce Niche-Dominating Blockbusters")

Chapter 5 - Pitching & Networking

Chapter 6 - Key Art & Posters

Chapter 7 - Teasers & Trailers

Chapter 8 - Behind the Scenes Photos, Production Stills, Videos,

Interviews & Special Features

Chapter 9 - IMDb - Marketing & Promotion

Chapter 10 - Social Media & Video Marketing Platforms

Chapter 11 - Dedicated Film & Filmmaker Websites

Chapter 12 - Electronic Press Kits (EPKs) & Press Books

Chapter 13 - Media Relations & Public Releases

Chapter 14 - Event Marketing: Premiers, Festivals, Film Markets & Other Events

Chapter 15 - High-Impact Low-Cost Advertising & Promotion

Chapter 16 - Distribution

Branding, Marketing and Promotional Audit

Marketing Plan

Test Screening Questionnaire

Glossary

About the Author

Index

About the Author

Robert G. Barnwell is the founder and creative director of a small independent production company established to reduce the risks and increase the profitability of low-budget film projects on behalf of its investors. Previously, he worked as a strategy consultant and corporate banker providing advice and financing for such studios as 20th Century Fox, Columbia Pictures, Disney, MGM, Paramount Pictures, Universal and Warner Brothers. Robert has served as an adjunct professor at Ringling College of Art & Design and as a speaker and guest lecturer at several leading film schools, seminars, and workshops.

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