Table of Contents

Why Negotiate?

Negotiating Styles.

Guerrilla Negotiating Weapons.

Guerrilla Negotiating Tactics.

Guerrilla Negotiating Power Words.

Guerrilla Strategies That Fortify Your Position.

How Guerrillas Win on Price.

Opening Maneuvers.

How to Find Out What They Want.

Controlling the Negotiation.

Gaining the High Ground.

How to Keep the Deal Together.

Appendix.

Bibliography.

Index.

About the Authors.

About the Guerrilla Group Inc.

About the Author

JAY CONRAD LEVINSON is the author of the bestselling Guerrilla Marketing Series.

MARK S. A. SMITH, an internationally acclaimed speaker and writer on business, has over 300 articles published and is past president of the Colorado Speakers Association.

ORVEL RAY WILSON, CSP, is an internationally acclaimed author and speaker on sales, marketing, and management. Coauthor of Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales, he is President of The Guerrilla Group, Inc., an international training and consulting firm serving clients large and small.