Promotional Information

A comprehensive guide to management thinking through the ideas of some of the leading experts.

About the Author

Carol Kennedy is an award-winning business and management writer and the author of twelve books. Formerly executive editor of Director magazine, she is now an independent writer and consultant and lives in Wimbledon, southwest London.

Reviews

Anyone who is interested in management theories will be compelled to read this book. It is a glorious miscellaneous mix of ideologies. * Management Week *
Are you confused by management jargon and nonplussed about why the likes of Charles Handy and Gary Hamel are held in such great awe? Then Carol Kennedy's book could be just the thing for you. * The Independent *
What makes a management guru? My first port of call is Carol Kennedy . . . * Evening Standard *