Table of Contents

The Fashion Dolls, Supermodels, and Celebrities The Background The Plan The Message The Workroom and Runway The Catwalk The Framework and Sound Check The Show

Promotional Information

The definitive source of information for anyone interested in fashion show production - from an informal affair to a large, complex event.

About the Author

Judith C. Everett is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University, USA, where she taught a wide range of merchandising courses including merchandise buying, merchandise math, fashion show production, historic dress, international buying, and professional practices. Kristen K. Swanson is a Professor of Merchandising in the School of Communication at Northern Arizona University, USA. As a Fairchild Books author, she has written books on event planning, fashion promotion, and the writing process.

Reviews

I love the writing style. Not only does it interest and excite the students, this is the ONE book they keep and refer back to! Diane Ellis, Meredith College, USA