Table of Contents

Contents

Foreword

Introduction

Part one Gutenberg before Gutenberg

Chapter 1 The preconditions for a new economy of the media

The key space of modernity: the town

The market in education

The emergence of the political

Chapter 2 The economy of the book

Manuscript production

Change: the objects and practices

Chapter 3 The birth of the market

The market and its regulation

The religious paradigm, or the emergence of the masses

Writing: work and the professions

Part 2 The age of start-ups

Chapter 4 The development and logics of innovation

Paper and papermaking

Xylography

Punches, forms and moulds

Chapter 5 Gutenberg and the invention of printing

Historical portrait of a city

Strasbourg

The return to Mainz

Chapter 6 Innovation

Techniques: innovation in processes

Practices

The society of the workshops

The invention of the graphosphere

Part three The first media revolution

Chapter 7 Printing conquers the world

The spread of the innovation

Ranking the cities

Conjunctures and specializations: the market and innovation

Chapter 8 The nature of text

The book system

The meaning of the text

The 'book-machine'

Chapter 9 The media explosion

A new paradigm: production and reproduction

The Reformation and printing

Regulation: imposing order on books

Printing and governments

Conclusion

Chronologies

Semiology and virtuality

Gutenberg's Europe

Notes

Abbreviations

Index

About the Author

Frédéric Barbier is Director of Research at the Centre national de la recherche scientifique (CNRS) and Director of Studies at the École pratique des hautes études, Paris.

Reviews

"Combining meticulous scholarship with persuasive comparisons between the print and the digital revolutions, Frédéric Barbier has made the most important contribution to the field since Elizabeth Eisenstein�s The Printing Press as an Agent of Change."
Peter Burke, Cambridge University

"The great strength of this book is that it roots Gutenberg�s invention so firmly in the mediaeval craft society from which it emerged. Gutenberg was able to draw on a range of pre-existing techniques and developing markets; without these transformations, so meticulously explored here, the print revolution might have been still-born."
Andrew Pettegree, St. Andrews University