The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond, that drove the rapid growth of start-ups like Uber, Facebook, Airbnb, Dropbox, Yelp, LinkedIn, Pinterest and more.
Morgan Brown (Author)
Morgan Brown is a startup-marketing veteran, and the co-founder of
GrowthHackers.com
Sean Ellis (Author)
Sean Ellis is CEO and co-founder of GrowthHackers.com, the #1
online community built for growth hackers, with 1.8 million global
users. Sean coined the term "growth hacker" in 2010, and is the
producer of the Growth Hacking Conference. He regularly speaks to
start-ups and Fortune 100s and has been featured in the New York
Times, Wall Street Journal, WIRED, Fast Company, inc.com, and
TechCrunch.
In an increasingly erratic business landscape, where new
competition can emerge overnight, customers’ loyalties can shift
unexpectedly, and markets are constantly being disrupted, finding
growth solutions fast is crucial for survival. Hacking Growth
provides a compelling answer to this urgent need for speed,
offering companies a methodology for finding and optimizing new
strategies to increase their market share and quickly.
*Eric Ries, bestselling author of THE LEAN STARTUP*
It used to be that designers and engineers were responsible for
developing new products, data teams were responsible for
number-crunching reports, and marketers were responsible for
acquiring and monetizing as many customers as possible. But today’s
companies can’t afford to be slowed down by organizational silos.
Here, growth hacking pioneers Ellis and Brown show how to break
down those traditional barriers and marry powerful data analysis,
technical know-how, and marketing savvy to quickly devise and test
ways to fuel breakout growth.
*Nir Eyal, bestselling author of HOOKED*
Ellis and Brown have accomplished what we’ve been talking about for
twelve years, which is to compile and organize an accurate view
into the inner workings of an emerging discipline. Their wisdom
plus the anecdotes and stories have rarely been discussed outside a
small circle of people, and they give real insight into how
digital-growth hacking is done at the highest levels. As all
companies become digital, this is a must-read for anyone in
business.
*James Currier, managing partner, NFX Guild*
There is nothing more important for any business than attracting
users and customers to your products. The tools to do this in
today’s online-driven world are very different from the past.
Hacking Growth will teach you how to think like a marketer of
tomorrow. You will learn to do deep data analysis, and how to think
about developing features into your products that drive growth
directly.
*Josh Elman, partner, Greylock Partners*
Marketers realize that marketing as we’ve known it will be replaced
by growth hacking. So what is it, how do you do it, and why do you
need to? Morgan Brown and Sean Ellis help you ask and answer those
questions in this brilliant book, made for those new to the art and
science on how to hack growth.
*Geoffrey Colon, Communications Designer at Microsoft and Author of
Disruptive Marketing*
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