Covers all aspects of the admissions process, from a historical overview to a guide to future trends, providing essential tools for recruiting and enrolling a desirable mix of students.
Preface
Introduction
Perspectives and History
Perspectives on Educational Reform by Donald Stewart
Perspectives on Admission by John Casteen
A Historical View of an Admissions Dilemma: Seeking Quanitity or
Quality in the Student Body by Stanley E. Henderson
The Admissions Officer
Admissions Officer: A Profession and a Career by Claire C.
Swann
Competencies and Training by Stanley E. Henderson
Ethics and Sensitivity to Students by Mary Lee Hoganson and Steven
T. Syverson
The Role of Professional Associations by Wayne E. Becraft
Understanding Enrollment Management
Strategic Enrollment Management by Michael G. Dolence
Admissions Tools
Research by Linda M. Clement and Teresa Flannery
The Development of a Marketing Plan by James C. Blackburn
Recruitment: Student Outreach Strategies by Joyce E. Smith
Applying Technological Tools by David H. Stones
Policies and Procedures by M. Overton Phelps, Parker Young, and
Timothy Letzring
Admissions Programs
Targeting Diversity by Diana Guerrero
International Students by Cliff Sjogren
Collegiate Telecounseling and Recruitment Videos by Joe F. Head
Admissions Partners on Campus by Kathleen G. Plante
Admissions Partners Off Campus by Tim Washburn
Perspectives on the Twenty-First Century
Students of the Future by Greta S. Mack
Appendix A: Professional Practices and Ethical Standards
Appendix B: Statement of Principles of Good Practice
Appendix C: Admission Decision Options in Higher Education
Appendix D: Statement of Students' Rights and Responsibilities, and
the Statement of Transfer Students' Rights and Responsibilities
Appendix E: Statement of Practices and Courtesies
Glossary
Suggested Readings
Index
CLAIRE C. SWANN is Emerita Director of Admissions, University of
Georgia, and Educational Consultant and Chairperson of Secondary
School Studies for the Southern Association of Colleges and
Schools.
STANLEY E. HENDERSON is Associate Vice President for enrollment
management at the University of Cincinnati.
?[T]he book succeeds in defining the information necessary to be a
real professional in admissions....This book nicely lays out the
history of admissions, the code of ethics to which we adhere, and
much of the body of information that must be mastered. It also
provides an opportunity for professionals to compare their mastery
of information and skills to those required for success and
advancement in the profession. In these ways, the Handbook for the
College Admissions Professionals is an effective tool for those it
was conceived to serve.?-Journal of College Student Development
?Swann and Henderson's handbook is a valuable addition to the
emerging professional literature....its essays...should be must
reading for college and university presidents and
faculty.?-Economics of Education Review
"ÝT¨he book succeeds in defining the information necessary to be a
real professional in admissions....This book nicely lays out the
history of admissions, the code of ethics to which we adhere, and
much of the body of information that must be mastered. It also
provides an opportunity for professionals to compare their mastery
of information and skills to those required for success and
advancement in the profession. In these ways, the Handbook for the
College Admissions Professionals is an effective tool for those it
was conceived to serve."-Journal of College Student Development
"Swann and Henderson's handbook is a valuable addition to the
emerging professional literature....its essays...should be must
reading for college and university presidents and
faculty."-Economics of Education Review
"[T]he book succeeds in defining the information necessary to be a
real professional in admissions....This book nicely lays out the
history of admissions, the code of ethics to which we adhere, and
much of the body of information that must be mastered. It also
provides an opportunity for professionals to compare their mastery
of information and skills to those required for success and
advancement in the profession. In these ways, the Handbook for the
College Admissions Professionals is an effective tool for those it
was conceived to serve."-Journal of College Student Development
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