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This second edition of The Handbook of European Intellectual Property Management provides a fresh examination of the issues facing businesses across Europe who are looking to maximise and protect the value of their innovations, knowledge and brands, and shows how enterprises can put IP at the heart of their business and manage it as an asset.
Adam Jolly is a business writer and editor, specializing in the management of growth, innovation and technology. He is the author of The Innovation Handbook and The Growing Business Handbook, both published by Kogan Page. Jeremy Philpott works at the European Patent Academy of the EPO in Munich, where he organizes and coordinates training programmes on topics such as patent strategies and innovation management.
"This book goes beyond a dry treatment of IP issues and provides a wide-ranging and detailed practical treatment ideal for the practitioner involved in the business of patents and innovation." * Gwilym Roberts, Partner, Kilburn & Strode LLP, London *