About the Author

Andrew J. Sherman is a partner in the Washington, D.C. office of Jones Day, a global law firm. Mr. Sherman is a corporate and transactional attorney and is a recognized international authority on the legal and strategic aspects of business growth, with a focus on mergers and acquisitions, joint ventures, strategic alliances, capital formation, franchising, and other types of intellectual property leveraging and growth strategies. Mr. Sherman is also the author of eighteen books, including Franchising & Licensing: Two Ways to Build Your Business (AMACOM, 2003), Raising Capital (AMACOM, 2005) and Mergers and Acquisitions from A to Z (AMACOM, 2006).

Reviews

..".a thoughtful eye-opener." - "Inland Empire Business Journal"

."..a thoughtful eye-opener." - "Inland Empire Business Journal"

"You will come away with a much better practical sense of how intangible fit into business strategy and how to develop that strategy....Sherman has made an strong contribution towards helping business develop strategies utilizing their intangibles. The book should be widely read." --The Intangible Economy