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Documenting a revolution in both theory and practice, Johns Hopkins University experts explain why communication in family planning makes so much difference and how communication programs can be made to work.

Table of Contents

Foreword by Everett M. Rogers
Preface
Public Health, Family Planning, and Communication
Conceptual Frameworks for Strategic Communication
Preliminary Analysis for Program Planning
Strategic Design
Develop, Pretest and Revise, Produce
Management, Implementation, and Monitoring
Impact Evaluation
Planning for Continuity
Challenges and Opportunities for the 21st Century
Appendix: JHU/PS Collaborating Organizations, 1982-1996
Bibliography
Index

About the Author

PHYLLIS TILSON PIOTROW is Director, Johns Hopkins Center for Communications Programs and Principal Investigator, Population Communications Services Project and Population Information Program. She is also Senior Associate, Department of Population Dynamics in the Johns Hopkins School of Public Health.

D. LAWRENCE KINCAID is Associate Director for Research, Johns Hopkins Center for Communication Programs and Associate Scientist, Department of Health Policy and Management in the Johns Hopkins School of Public Health.

JOSE G. RIMON II is Project Director, Population Communication Services, deputy Director, Johns Hopkins Center for Communication Programs, and Associate, Department of Population Dynamics in the Johns Hopkins School of Public Health.

WARD RINEHART is Project Director, Population Information Program, a project of the Center for Communication Programs at the Johns Hopkins School of Public Health. All have written extensively on reproductive health and family planning issues.

Reviews

"A landmark contribution to the health communication field that documents the revolutionary changes that have occurred over the past 25 years, and sets out 'best practice' standards that will be useful to program planners in any field of public health."-Craig Lefebvre Chief Technical Officer, Prospect Associates President, Society for Social Marketing

"This book is essential reading not only for the population and reproductive health communities. It is also perhaps the most important single contribution to our knowledge of how to stimulate social change through international development cooperation."-Steven W. Sinding Director, Population Sciences, The Rockefeller Foundation

?As the frist of its kind, the book is a must-read for everyone involved or interested in using the art and science of communication to motivate change in human behavior, especially with respect to family planning and reproductive health.?-Studies in Family Planning

"As the frist of its kind, the book is a must-read for everyone involved or interested in using the art and science of communication to motivate change in human behavior, especially with respect to family planning and reproductive health."-Studies in Family Planning