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He's Just Not That Into You
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Lead title A brilliantly witty and entertaining guide to interpreting men from a writer and a consultant of Sex and the City, which has become a publishing sensation in the US. A no-holds-barred decoder of male behaviour, this book isn't just about eliminating the bad apples -- it's also about holding onto the good ones. Sales and marketing: The book has caused a publishing storm in the US after it inspired an entire Oprah Winfrey show. Public response to the book after the Sept transmission has catapulted the initial 30,000 print run to over 1,500,000 copies It is also doing fantastically in Australia and w/c 1st Jan was charted at No 5 on the Dymock Bestseller list (beaten only by the 4 Dan Brown titles) UK television appearances guaranteed - strong interest from GMTV, This Morning and Richard And Judy. Ideal serialisation material for UK women's magazines. Viral email marketing and an online promotion with Glamour.com will also be used to increase the word of mouth about this book around the publication date Due to huge public demand in America, Greg and Liz are going back onto Oprah for a brand new full-hour show due for transmission Feb/March 2005 The title of the book has created a mantra in New York's ladies' rooms and the media buzz has been picked up by the New York Post, the New York Observer, and the New York Times. UK has picked up on the US smash hit with major articles in The Daily Telegraph and The Sunday Times, The Express and The Guardian. The book has become No.1 on Amazon.com and Barnes and Noble.com, No. 2 in Publisher's Weekly bestseller's list and no. 6 in USA Today's top 150 bestseller list.

About the Author

Comedian Greg Behrendt was a consultant for three consecutive seasons on Sex and the City, where he and Liz Tucillo, a writer on the programme, developed the idea of He's Just Not That Into You. The book became a runaway success in the US. His acclaimed stand-up comedy has been seen on HBO, The Tonight Show, Late Show with David Letterman and Late Night with Conan O'Brien. He lives in Los Angeles with his wife, Amiira Ruotola-Behrendt, and their two children

Reviews

Adult/High School-With a bright, breezy style, the authors highlight a list of actions that men take to demonstrate that they are "just not into you," using "Dear Greg" letters and replies, unscientific polls of men, lists reviewing the key points in each chapter, a comic glossary, and laugh-out-loud workbook assignments. Although this book is meant for the 20-plus career women who have been dating for a while, the empowering message that a woman deserves a man who truly loves her and not one that she must constantly make excuses for can't be learned too early.-Jane S. Drabkin, Chinn Park Regional Library, Woodbridge, VA Copyright 2005 Reed Business Information.

Reviews: 'Owning He's Just Not That Into You has the snob cachet of striding down Park Avenue with a Hermes Birkin bag dangling from one's shoulder...The publishing sensation of the year.' The Daily Telegraph 'Copies of He's Just Not That Into You have become more difficult to find in America than an honest boyfriend.' The Sunday Times 'This book should be on every single woman's nightstand!...Six words to change your life forever.' Oprah Winfrey

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