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High Impact Speeches


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Table of Contents

High Impact Speeches How to write and deliver words that move minds Introduction - "I'm making a speech" 1. Do I Have To? When to accept; when to decline and opportunities to avoid. 2. What You Must ResearchAudience and setting. How to make it there, make it relevant and know your audience. 3. I Came Here for A ResultChoosing the topic, choosing the title. How to get what you want to achieve 4. Speech ArchitectureHow to design a great speech that's easier to write and easier to deliver 5. Writing It Down: Talking It OutWhy write a draft in full. A speech as a journey. 6. Tricks & Techniques: Simple Speech and Weird WordsHow to get the most from language 7. Tricks & Techniques: Getting Familiar With Your AudienceHow to make your subject familiar and engaging. 8. Tricks & Techniques: Variety & VitalityHow to add colour, rhythm, pace and emotion to your speech 9. PerswaysionHow to win over the disinterested, doubtful or hostile 10. The Final EditHow to revise and refine, line by line. 11. Rehearse, and Again I Say RehearseRehearsal is an endless process of discovery and development. 12. DeliveryOvercoming stage-fright, moving and standing, using your voice well. 13. Vision OnA visual aid should be the servant of a speech, not its master. 14. Speaking to the WorldUsing the media to get your message beyond the room Appendix: Some High Impact Speeches, and What Makes Them WorkFrom John Donne to the Chairman of a Management Consulting firm.

About the Author

Richard Heller has written speeches for political leaders. He is a columnist on "The Mail on Sunday" and is an associate of the "Clarity" think-tank and communications agency, which writes speeches for a wide range of clients, particularly in the business world. He drafted the New Statesman Media Lecture on global business for Vernon Ellis, International Chairman of Accenture, and has written for Denis Healey and Betty Boothroyd amongst others in the world of British politics.


"" "No one is better suited to write a primer of speechmaking than Richard Heller. One of the few modern journalists with a real talent for language ...he has set out what to say and how to say it." " Tribune ""Essential reading for anyone who has to prepare and deliver a speech." " Baroness Boothroyd ""Richard Heller has produced a superb manaual for speechwriters and speechmakers. From now on, no one need be nervous about public speaking." " David Brook, Head of Strategy and Development, Channel Four Television ""Richard Heller has thought deeply about the craft of writing and delivering effective speeches. He has written a wise and enteratining book." " Liz Padmore, Director of Policy and Corporate Affairs, Accenture

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