Promotional Information

Offers the first thorough exploration of the movie industry's shaping role in the development of television and its narrative forms

Table of Contents

• Acknowledgments
• I. Introduction: Hollywood in the Home
• II. Thwarted Ambitions in the Studio Era
• III. Escape from the Studio System: Independent Producers and Television
• IV. The Sponsor’s Medium: Light’s Diamond Jubilee and the Campaign for the Peaceful Atom
• V. David O. Selznick and the Making of Light’s Diamond Jubilee
• VI. Disneyland
• VII. Origins of Warner Bros. Television
• VIII. Negotiating the Television Text: Warner Bros. Presents
• IX. Reviving the Studio System at Warner Bros. Television
• X. The Pathology of Mass Production
• XI. Epilogue
• Notes
• Bibliography
• Index

About the Author

Christopher Anderson is Associate Professor of Communication & Culture at Indiana University–Bloomington.

Reviews

Most definitely a book worth reading and an important contribution to media history. . . . Anderson blazes trails for continued investigation into the many historical questions surrounding the integration of film and television, questions highly relevant to the American mediascape of the 1990s. (Historical Journal of Film, Radio, and Television)