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Horse-based Tourism in Iceland - An Analysis of the Travel Motivation of Equestrian Tourists


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About the Author

Meike Bruch was born in Frankenthal (Pfalz) in 1989. In 2012, she graduated in International Business and Tourism Management with the Bachelor of Arts (Hons) degree at the Heidelberg International Business Academy. During her studies, Meike Bruch gained extensive practical experience with Icelandic horses. For the author was fascinated by the importance of the Icelandic horse breed for Iceland's tourism and economy, she decided to dedicate herself to the topic of this book.

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