Learn the history and techniques of hand lettering from a renowned design studio. This practical and visual guide features exercises, case studies, and typographic models for letter styles such as serif, sans serif, brush, and script--now featuring a new and improved binding.
Ken Barber is the chief lettering officer and director of typeface design at the world-renowned font foundry and design studio House Industries. His work is in the permanent collection of the Smithsonian Institution's Cooper-Hewitt National Design Museum and the Henry Ford Museum of American Innovation. Ken has also been honored by the New York Type Directors Club, Association Typographique Internationale, and Design Museum London. In addition to teaching at The Cooper Union in New York, he regularly leads workshops around the world on the practice of hand lettering. Ken is the co-author, with Andy Cruz and Rich Roat, of House Industries- The Process Is the Inspiration.
Praise for House Industries:
“If there were any place I wish I worked that I don't, it's House.
They're artists; their work is extraordinary.”—J. J. Abrams
“What I love about House Industries is that they search through
corners of culture for something valuable that you'd never thought
of before, then raise it to a higher artistic level. It's a very
difficult thing to do.”—Shepard Fairey
“[House] makes all the best typefaces.”—David Lee Roth
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