Promotional Information

Endorsements (potential): Lydia Davis, Teju Cole, Geoff Dyer 400+ galleys National print, and online campaign Targeted bookseller mailing Excerpts under consideration at BOMB, Guernica Advertising: Bookforum, Shelf Awareness Promotion at: BookExpo America, Winter Institute, ALA Annual, Art Book Fair, Twin Cities Book Festival Promotion on Coffee House Press e-newsletter, website, and social media channels Giveaways on Twitter, Goodreads, and LibraryThing Simultaneous print and e-book release, with e-book ISBN to be included on all press materials, author and publisher websites, and whenever print ISBN is listed Targeted publicity to promote author's speaking engagements Promotion via the author's websites: http://yourmanforfuninrapidan.blogspot.com/ and http://www.littlebrownmushroom.com/

About the Author

Brad Zellar has worked as a writer and editor for daily and weekly newspapers, as well as for both regional and national magazines. He is the author of Suburban World: The Norling Photos, The 1968 Project, Conductors of the Moving World, and House of Coates. He has received awards from the Society of Professional Journalists, The American Association of Alternative Newsweeklies, and the Minnesota Magazine Publishers Association, as well as a grant from the Minnesota State Arts Board. His fiction has appeared in numerous publications. Alec Soth is a photographer born and based in Minneapolis, Minnesota. His first monograph, Sleeping by the Mississippi, was published by Steidl in 2004. Since then Soth has published over a dozen books including Niagara (2006), Dog Days, Bogota (2007) The Last Days of W (2008), and Broken Manual (2010). In 2008, a large survey exhibition of Soth's work was exhibited at Jeu de Paume in Paris and Fotomuseum Winterthur in Switzerland. In 2010, the Walker Art produced a large survey exhibition of Soth's work entitled From Here To There. Soth is represented by Sean Kelly in New York, Weinstein Gallery in Minneapolis, and is a member of Magnum Photos.

Reviews

"Transfixing . . a haunting change of pace."--New York Times "[An] interesting, well-executed book. Ultimately, it's less a narrative about Lester than it is a prose poem about loners and losers, the many Lesters who "never entirely disappear as adults, even if you still persist in not seeing them."--Publishers Weekly "[A] poetic attempt not to fully form a life but only to capture moments of memory and objects of counterintuitive beauty... The prose is crisp and thoughtful and well-matched to the photos that show the side of America to which even most Americans never give a second thought." --Kirkus Review "An enigmatic, innovative, and deadpan novel ... what [Zellar and Soth have] mined here falls somewhere in between W. G. Sebald's photograph-strewn novels and Carson McCullers's small-town freaks and loners: The result is an unaccountably strange and liberating narrative." --Vogue "House of Coates can only be described as a personal truth of sorts, one wrapped in artistic mystery and pierced with startling photographs... Zellar's prose encapsulating Lester's life so well, that it won't matter if he is made of flesh and blood or not, for you will feel he is undeniably real, with no need for further research." --The Intentional "A kind of case study of human drift."--Star Tribune "This collaboration between writer Brad Zellar and photographer Alec Soth...captures in 133 pages the essence of those who live on the edges of society."--Pioneer Press "A standout... exquisitely written."--Book Riot "The book is really as much about the place as it is about Lester...and both story and photos describe a connection among them that's almost spiritual... this is a truly, deeply Minnesotan story, and one well worth spending some time with."--MNArtists.org "You'll be swept away by House of Coates... The best picture book ever for adults?"--Donna Trump "Brad Zellar makes intriguing and vital observations on types of character traits that defy cultural assumptions and stereotypes of masculinity. Combining vivid writing with photographs by Alec Soth, the novel becomes an enlivened testament to our complicated associations and relationships with the world and each other."--TJ Eckleburg Review "Gentle and unsparing in equal measure."--Bustle "A beautiful object, both for readers of fiction and for people who like Alec's photography who are also interested in artists' books." --OZY "A very handsome paperback edition... a new afterword wraps the whole mystery of Lester beautifully."--MinnPost "Loneliness ... with a seedy flavor, a weatherworn feel, both angrier and more subdued, totally frank and intimate, but also silent and empty. What's truly amazing about this book, having just described it in such terms, is that it strikes some very familiar chord without seeming cliche or archetypal or borrowed."--Nomadic Press