A simple, charming business parable about managing change, and making innovation happen.
Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and founding director of the Tuck School's Center for Global Leadership. He was the first professor in residence and chief innovation consultant at General Electric. He has worked with many Fortune 500 corporations and is a regular keynote speaker in CEO forums and major conferences around the world. Chris Trimble has been an advisor for dozens of top corporations on their innovation challenges and has traveled the world speaking about innovation. He is a faculty member at the Tuck School of Business at Dartmouth. Ari Fliakos is an actor with experience in television, radio, film, theatre and voiceovers. His narration of Seth Patrick’s Reviver won an Audie for paranormal fiction. He has narrated Black Site and Tier One Wild by Dalton Fury, as well as Gangster Squad, The Inquisitor and Shotgun Lovesongs. On screen, he is best known for his roles in Law & Order, Pills and Company K.
'This elegant story, rich in insight into what it takes to make
innovation happen, has already had tremendous impact in GE
executive development programs and on key innovation projects.'
*Stephen Liguori, Executive Director, Global Innovation and New
Models, General Electric*
'Govindarajan and Trimble have managed to do the unthinkable –
develop a case study that is both seriously thought-provoking and
truly entertaining.'
*Dolph Johnson, Senior Vice President, Human Resources, Hasbro*
'Simple. Powerful. Memorable. This story resonates with our own
experiences.'
*Jonathan Hornby, director of Worldwide Marketing, SAS Institute,
and author of Radical Action for Radical Times*
'At first glance, I was skeptical. By the end, I was blown away. In
a quick, fun read I found brilliant simplicity, capturing best
practices for enabling and managing innovation. I continue to
recommend Stella to executives seeking to turn new ideas into
material business outcomes.'
*Roy Rosin, former vice president of Innovation, Intuit*
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