1. Getting Noticed by Your Customers; 2. Making Your Mark with Journalists; 3. Getting Media Attention; 4. Getting Your Copy Published; 5. Telling Your News - Press Releases; 6. Becoming an Industry Guru - Articles; 7. 'If it worked for them..' - Case Studies; 8. Face to Face - Working with Journalists; 9. Face to Face - Media Interviews; 10. Face to Face - Holding Effective Press Conferences; 11. And if they get it wrong... Case studies.
Pam and Bob Austin have spent over 25 years working in press relations, helping small businesses get free press coverage.