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How To Set Up and Run a Fashion Label
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Table of Contents

Chapter 1 - Introduction to the Fashion Industry CASE STUDY 1: Noir (Denmark) Chapter 2 - Be Your Own Boss NEW CASE STUDY 2: Yasmin Kianfar (UK) Chapter 3 - Business Legal Structure CASE STUDY 3: Knomo (UK) Chapter 4 - What's in a Name? CASE STUDY 4 Ed Hardy (US) Chapter 5 - Working from Home v Setting up a Studio NEW CASE STUDY 5: No Added Sugar (UK) Chapter 6 - Jack-of-All-Trades? CASE STUDY 6: Gil Carvalho (UK) Chapter 7 - Know Your Market CASE STUDY 7: Anne Fontaine (France) Chapter 8 - Understanding Trends CASE STUDY 8: Schumacher (Germany) Chapter 9 - Product and Image NEW CASE STUDY 9: Odel (Sri Lanka) Chapter 10 - Getting it Made NEW CASE STUDY 10: Christopher Raeburn (UK) Chapter 11 - Selling Your Collection CASE STUDY 11: Karen Walker (New Zealand) Chapter 12 - Get Your Message Out NEW CASE STUDY 12: Soulland (Denmark) Chapter 13 - Finance

About the Author

Toby Meadows is a Director of Three's Company Creative Consultancy, providing services to the fashion industry, and a Director of the womenswear label Belle & Bunty. He is a fashion business consultant and a visiting lecturer at the London College of Fashion. He writes and delivers, internationally, short courses for professional development within the fashion sector. He also acts as a consultant to the Centre for Fashion Enterprise in London, working with the next generation of talented designers.

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