Table of Contents

Introduction 1
1 Philanthropy by the Rest of Us 11
2 The Givingscape: Old and New Come Together 39
3 Crowdfunding and its Ancient Cousins 61
4 Giving is Political 79
5 Investing Across Generations 95
6 The Good, Bad, and Unknown of Giving Data 111
7 Retail Therapy 133
8 Navigating the Givingscape 149
Conclusion: Whose Problem is it, Anyway? 171
Acknowledgments 183
Appendix A: Methods and Mapping Conversations 185
Appendix B: Glossary and Buzzwords 187
Notes 195
Bibliography 211
Index 221

About the Author

Lucy Bernholz is Senior Research Scholar at the Stanford University Center on Philanthropy and Civil Society, where she directs the Digital Civil Society Lab. She is the author of Creating Philanthropic Capital Markets- The Deliberate Evolution.

Reviews

2022 PROSE Award Winner, Economics


“How We Give Now offers anyone interested in a fuller understanding of how we participate in society, whether it be with our time, money, or data, a lot to consider — about what our shared futures can look like, if we were to pause to think more deeply about how we do things.”
—Philanthropy News Digest

“Dr. Lucy Bernholz has written the most important book on philanthropy this year… Bernholz’s biggest contribution with this book is the demonstration of how much generosity is happening outside the transaction of writing a cheque to a charity, and how much oxygen is taken up in the charity sector by this narrow framework.”
—The Charity Report

"An impressively thought-provoking and inspiring work, this timely synthesis of ideas and practicality has relevance for public policy, economics, sociology, the sciences, and more. Anyone interested in contributing to the greater good should consider reading it."
—CHOICE