Have you ever dreamt of doing something new - setting up a business, getting in shape, or writing a novel - but haven't gotten round to actually doing it? Does 'now' never feel like a good time to start? The time has come.
Shaa Wasmund MBE is one of the UK's most prominent female
entrepreneurs and a champion of small businesses. She is the author
of the #1 bestselling book Stop Talking, Start Doing and the
founder and driving force behind Smarta, the UK's leading support
platform for small business owners. In 2015 she was awarded an MBE
for services to business and entrepreneurship, and the Institute of
Directors named her as one of the best-connected people in the
Shaa was educated at the London School of Economics, during which time she wrote for Cosmopolitan. After interviewing World Champion boxer Chris Eubank, he asked her to manage his PR - and while still at university she promoted Eubank's second world title fight (with 18 million viewers).
In 1994 Shaa started her own PR firm, with Sir James Dyson as her first client, and helped build Dyson into a global leader. In 1998 she moved into the digital world, becoming a founding director alongside Sir Bob Geldof of the early travel site Deckchair.com. She went on to launch her own social networking site, Mykindaplace, selling it six years later to BSkyB, before setting up Smarta in 2009.
An entrepreneur's guide to fixing your life ... Shaa Wasmund knows how to get things done * Financial Times *