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How to Get Started in Export
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How to Get Started in Export is a practical introduction to exporting that takes the reader step by step through the process of gathering information, formulating an export plan and putting it into action.

Table of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: Why should companies export?;
    • Chapter - 02: How to get started;
    • Chapter - 03: Researching overseas markets;
    • Chapter - 04: Export strategies and export plans;
    • Chapter - 05: Market entry strategies;
    • Chapter - 06: Working through sales agents and distributors;
    • Chapter - 07: Sales promotion;
    • Chapter - 08: The internet as a sales channel;
    • Chapter - 09: Quoting for international business;
    • Chapter - 10: Moving your goods;
    • Chapter - 11: Managing the risks

About the Author

John Westwood has held positions as Market Development Director, Sales & Marketing Director and Vice President-Communications with major multinational companies since gaining valuable experience as an Export Sales Engineer and then Export Sales Manager. He has set up and developed distribution networks for various companies in Europe and Scandinavia, the Middle East and the Far East and managed distribution operations in the USA and Canada.

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"[A] fine read with plenty to consider, highly recommended for ambitious business managers." --Midwest Book Review

"[A] fine read with plenty to consider, highly recommended for ambitious business managers." --Midwest Book Review

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