...for Entrepreneurs About the author Acknowledgements Introduction PART ONE: GETTING READY TO GROW 1: Turn your dreams into reality 2: You're not alone delegate to grow PART TWO: GROWING YOUR PEOPLE 3: Developing skills and knowledge 4: Hiring the best 5: Inspiring commitment PART THREE: GROWING CUSTOMERS 6: The foundation of growth customer retention 7: Marketing investments that work 8: 21 ideas for promoting your business on budget 9: DIY online marketing that boosts sales 10: Mastering the art of sales PART FOUR: GROWING YOUR FINANCES AND STAYING LEGAL 11: Cut your outgoings 12: Financing growth 13: Stay on the right side of the law The end--and the beginning Index
Alex Blyth is a freelance journalist who has spent many years writing for publications in the small business and enterprise sector, such as Director, First Voice, New Business, Accountancy, PR Week, Retail Week, Print Week, and so on. You can find out more, and read hundreds of published articles, at www.alex-blyth.co.uk. Before he become a freelance journalist he managed a small business. He recruited trained and managed a team of 20 people, and was responsible for a client base worth GBP1.5 million. During that time he faced many of the issues that his book will address.