Enhance your appeal with the power of creative thinking- and change your life forever!
Date- 2003-04-02
Edward de Bono studied at Christ Church, Oxford (as a Rhodes
Scholar). He also holds a PhD from Cambridge and an MD from the
University of Malta. He has held appointments at the universities
of Oxford, London, Cambridge and Harvard.
In 1967 de Bono invented the now commonly used term 'lateral
thinking' and, for many thousands, indeed millions, of people
worldwide, his name has since become a symbol of creativity and new
thinking. He has written numerous books, which have been translated
into 34 languages, and his advice is sought by Nobel laureates and
world leaders alike.
www.debono.com
Edward de Bono has had faculty appointments at the universities of
Oxford, London, Cambridge and Harvard. He is widely regarded as the
leading authority in the direct teaching of thinking as a skill. He
originated the concept of lateral thinking and developed formal
techniques for deliberate creative thinking. He has written
sixty-two books, which have been translated into thirty-seven
languages, has made two television series and there are over
4,000,000 references to his work on the Internet. Dr de Bono has
been invited to lecture in fifty-two countries and to address major
international conferences. In 1989 he was asked to chair a special
meeting of Nobel Prize laureates. His instruction in thinking has
been sought by some of the leading business corporations in the
world such as IBM, DuPont, Shell, Ericsson, McKinsey, Ciba-Geigy,
Ford and many others. He has had a planet named after him by the
International Astronomic Union and was named by a group of
university professors in South Africa as one of the 250 people in
all history who have contributed most to humanity. Dr de Bono runs
the most widely used programme for the direct teaching of thinking
is schools. This is now in use in many countries around the world.
Dr de Bono's key contribution has been his understanding of the
brain as a self-organizing system. From this solid base he set out
to design practical tools for thinking. His work is in use equally
in the boardrooms of some of the world's largest corporations and
with four-year-olds in school. His design of the Six Hats method
provides, for the first time, Western thinking with a constructive
idiom instead of adversarial argument. His work is in use in elite
gifted schools, rural schools in South Africa and Khmer villages in
Cambodia. The appeal of Dr de Bono's work is its simplicity and
practicality. For more information about Dr de Bono's public
seminars, private seminars, certified training programmes, thinking
programmes for schools, CD Rom, books and tapes, please contact-
Diane McQuaig, The McQuaig Group, 132 Rochester Avenue, Toronto M4N
1P1, Ontario, Canada. Tel- (416) 488 0008. Fax- (416) 488 4544.
Highly recommended * The Good Book Guide *
One of the world's greatest thinkers has found a miracle cure for
people in search of lasting health and beauty. And it costs no more
than the price of a paperback. * Sunday Review *
Edward doesn't just think. He is a one-man global industry, whose
work is gospel in government, universities, schools, corporates and
even prisons all over the world * Times 2 *
The master of creative thinking * Independent on Sunday *
Edward de Bono is a cult figure in developing tricks to sharpen the
mind * The Times *
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