How to Have Great Ideas is the essential guide for students and young professionals looking to embrace creative thinking in design, advertising and communications. It provides 53 practical strategies for unlocking innovative ideas.
John Ingledew is the author of The A-Z of Visual Ideas (Laurence King, 2011). He has taught and written about design, photography and creative thinking for 20 years. He has worked at universities in Europe, America and Japan and recently helped set up an art school in northern China.