Preface About Me 1. Planning for Getting Started Basic Strategies Defining Your Goals Planning and Preparation The Business Plan Sources of Investment Things to Watch Out For Useful Websites 2. Making Money Basic Strategies Marketing Sales Price Negotiation Premises Hiring For the First Time Useful Websites 3. Growing Sensibly Basic Strategies Cash Flow Staff Relations Technology Building a Reputation Suppliers Banks Clients Trade Fairs and Conferences Useful Websites 4. Planning for the Long Term Basic Strategies Creators, Expansionists and Caretakers Related Markets Foreign Markets Patents and Trademarks Accounting Useful Websites 5. Reflections Basic Strategies Dealing with the Highs What to Do if You Think You Might Fail Conclusion Appendix: A Model Company Index
Robin Bennett came to business relatively late. No selling
lemonade to neighbours from the front garden at age six, cleaning
cars with rags or a 4am paper round. A cosseted existence lasted
until he became a penniless graduate, which forced him to start his
first company, aged 23. All of which goes to show that
entrepreneurs are just as often made, not born.
Since 1992 he has started eight separate companies – each for less
than £5,000. Six still trade, always in the black and never at the
expense of high borrowing or the really important stuff, like
family and friends.
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