About the Author

Dan S. Kennedy made a fortune in direct-mail marketing by doing exactly what he wasn't supposed to. A leading producer of infomercials and video brochures, he is also the author of How to Make Millions With Your Ideas (Plume). He lives in Phoenix, Arizona.

Reviews

“If you want to make waves, go to Harvard and get your Ph.D. If you want to make money, get your PhE—rush to your nearest bookstore and get Dan Kennedy’s new book—it’s like a four-year course in entrepreneurship!”—Al Ries, co-founder and chairman, Ries & Ries, author of Marketing Warfare and The 22 Immutable Laws of Marketing
 
“Dan Kennedy’s smart marketing advice has been of great value to our business. I wish I’d read this book back when we started Joan Rivers Products. It certainly would have made our journey that much easier.”—Joan Rivers
 
“Dan Kennedy can make dreams come true. You’ll get a million dollars worth of value from this book. A must read for entrepreneurs and CEOs.”—Joseph R. Mancuso, founder of Center for Entrepreneurial Management/The Chief Executive Officers Club, author of How to Write a Winning Business Report
 
“At our conferences we deal with thousands of inventors, authors, manufacturers, and creative people bringing new products to the marketplace. Every one of them would profit tremendously by reading Dan Kennedy’s book. He describes every option for turning sound ideas into fortunes.”—Helene Blake, National Infomercial Marketing Association
 
“It took several years of creative persistence to finally bring our product to the marketplace. The challenges and obstacles that confronted us made reading your book that much more meaningful. We only wish it would have been published several years ago. It certainly would have made our task much easier!”—Dr. Harvey N. Silverman and Dr. Robert O. Wolf, developers of Perfect Smile Tooth Whitening System™
 
“As I went through these pages I saw many things I’m already doing. But I was amazed to discover how many things I’m not doing—but will do now! And the Million Dollar Rolodex at the back of the book is worth ten times the price of the book. You could spend $1,000 and attend the seminar, or buy the book and have the seminar at your fingertips forever. I like that idea!”—Murray Raphel, Raphel Marketing, author of Customerization