Joanna Penn is a New York Times and USA Today bestselling author of thrillers under J.F.Penn. She also writes inspirational non-fiction for authors and is an award-winning creative entrepreneur and international professional speaker. Her site, TheCreativePenn.com is regularly voted one of the top 10 sites for writers and self-publishers.
"Joanna is not just a go-to-expert for writers, she's a
go-to-expert for the experts like myself. She's been working
continuously as an author and entrepreneur for more than a decade,
and has connections and conversations with people across the
publishing industry that put her insights and advice into a class
of their own." Jane Friedman, Author, Publishing Consultant,
Speaker. www.JaneFriedman.com"Joanna Penn has an
intuitive understanding of how marketing works and how that
pertains to the unique challenge of reaching readers and selling
books. Her advice is always practical, actionable, and - most
importantly of all - effective." David Gaughran, author, Let's
Get Digital and Let's Get Visible
"There are thousands of books about how to sell books but this is
one of the few written by someone who walks the talk. A bestselling
author herself, who has shared every step of her publishing journey
with empathy and generosity, Penn is an inspiration to multitudes
of writers. Whether you're an indie, trade published or hybrid
author, whether you are just starting out or have already sold
widely, whether you love marketing or hate it, you will learn from
this book."
Orna Ross, Author and Director, Alliance of Independent
Authors."Joanna Penn's wonderful podcast was a major influence
on me when I was a struggling author, trying to work out how to get
readers to discover my first self-published books. Her non-fiction,
too, has been a life-saver, and this revised edition of How to
Market a Book is filled with her hallmarks: a thorough approach,
comprehensive scope and a delivery that is patient and easy to read
in a way that is 100% "Joanna." I commend it to new authors, but
also to experienced veterans who would benefit from a review of
their marketing to ensure that they are up to date with the most
current thinking."Mark Dawson, bestselling thriller author and
creator of the Advertising for Authors course and the
Self-Publishing Formula podcast "The Third Edition of Joanna
Penn's How to Marketing a Book does not disappoint! Book marketing
changes fast, and with this updated content Joanna solidifies this
book's place as one of the must-read books on every author's
bookshelf."Jim Kukral, www.BusinessAroundABook.com and the Sell
More Books Show podcast "Right now, self-publishing is a wide open
opportunity for writers. But it's a confusing and increasingly
competitive field. Joanna Penn is one of the guides I rely on to
help me navigate the maze, make better marketing decisions, and
sell more books. If you read this book, she'll do the same for
you."Mark McGuinness, Poet, Coach and author of Productivity
for Creative People and Resilience: Facing Down Rejection
and Criticism on the Road to Success
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