Table of Contents

Apply Strength against Weakness: Maneuver by Indirect Strategy. Improve Chances for Securing a Competitive Lead: Act with Speed. Secure a Competitive Advantage: Concentrate at a Decisive Point. Create a Lifeline to Business Strategy: Employ Competitor Intelligence. Maintain High Performance: Align Competitive Strategy with Your Company’s Culture. The Force Multiplier behind Your Business Strategy: Leadership. Engage Heart, Mind, and Spirit: Create a Morale Advantage. Turn Uncertain Market Situations into Fresh Opportunities: Move to the Offensive. Think like Strategists: Lessons from the Masters of Strategy. Appendices: Strategy Diagnostic Tool. Appraising Internal and External Conditions. Strategy Action Plan.

About the Author

Norton Paley has brought his world-class experience and unique approach to business strategy to some of the global community's most respected organizations. Having launched his career with publishers McGraw-Hill and John Wiley & Sons, Paley founded Alexander-Norton Inc, bringing successful business techniques to clients around the globe including the international training organization Strategic Management Group, where he served as senior consultant.

Throughout his career Paley has trained business managers and their staff in the areas of planning and strategy development, raising the bar for achievement and forging new approaches to problem solving and competitive edge. His clients include:

• American Express
• IBM
• Detroit Edison
• Chrysler (Parts Division)
• McDonnell-Douglas
• Dow Chemical (Worldwide)
• W.R. Grace
• Cargill (Worldwide)
• Chevron Chemical
• Ralston-Purina
• Johnson & Johnson
• USG
• Celanese
• Hoechst
• Mississippi Power

Paley has lectured in The Republic of China and Mexico and has presented training seminars throughout the Pacific Rim and Europe for Dow Chemical and Cargill. As a seminar leader at the American Management Association, he conducted competitive strategy, marketing management, and strategic planning programs for over 20 years.

Published books include:

• The Marketing Strategy Desktop Guide, 2nd Edition
• How to Develop A Strategic Marketing Plan
• The Managers Guide to Competitive Marketing Strategies, 3rd Edition
• Marketing for the Nonmarketing Executive: An Integrated Management Resource Guide for the 21st Century
• Successful Business Planning: Energizing Your Company's Potential
• Manage To Win
• Mastering the Rules of Competitive Strategy: A Resource Guide for Managers
• Big Ideas for Small Businesses