Preface 1. What is self-publishing? 2. Knowing your product and your market 3. Things you should know before you get started 4. Setting a budget 5. Designing your book 6. Producing your book 7. Marketing your book 8. The internet 9. Selling your book 10. Case studies 11. Planning guide
Anna Crosbie has first-hand experience of the advantages and disadvantages of self-publishing. She also has first-hand experience of the bonuses and pitfalls of having someone else publish your book for you. Her first book Feng Shite: A Little Book of House Messing (Boxtree) has sold over 50,000 copies. Her most recent self-published book, Britain's Hot Potato: A Boiled Down Guide to the European Union, has sold 4000 copies to date - with limited help from its miniscule marketing budget!
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