About the Author

Robert Mayer conducts negotiation, mediation, and persuasion seminars and workshops both here and abroad, most recently in Dubai. He has appeared in more than 150 radio and television shows, including Weekend Today In New York. Mayer received both his business and law degrees from UC-Berkeley. He and his firm represent clients both big and small, negotiating deals on everything from amphitheater developments to the sale of Zero vintage aircraft. He lives in Los Angeles, California.

Reviews

"This will be one of the most important books you've read in a long time."
--Larry King "[Mayer's methodology] is martial. It's mental judo, where you use the other guy's energy to win. It's mind-set. It's charisma."
--The New York Times "Two thumbs up! A whole new way of being smart about all the people in your life--coworkers, bosses, family, the people you do business with. Bob Mayer tells you how to finesse the results you want without pleading, prodding, pushing, or pulling."
--Cuba Gooding, Jr., Academy Award-winning actor "A tender and effective approach to tough problems. Mayer has written more than a book, it's a way of life." --Robert Hudecek, retired CEO, Baskin-Robbins Ice Cream Co. "Anybody can learn these methods, which range from recommendations to stay calm to suggestions on shaping your message. All are useful and presented in clear principles and vivid illustrations."
--Rolf Dobelli getabstract.com -- "Reviews"