Jane Hillsdon is a passionate, award-winning marketer dedicated to helping regional small business owners make good decisions about their marketing. As the Founder and Managing Director of Dragonfly Marketing, Jane combines her extensive experience as a qualified marketing professional and her huge passion for building relationships to help businesses navigate the ever-changing world of marketing. Her positive and highly energetic mindset is balanced with a realistic and authentic approach to devising marketing strategies that identify and leverage opportunities for her clients to consistently succeed.
"This book is a wonderful addition to improving the performance of
small and not-so-small businesses everywhere."
- Bernard Salt AM"Jane's passion for marketing is infectious.
Drawing from her own experiences as a regional business owner, Jane
has created How To Do Marketing - a practical resource that will
help you build your customer relationships, navigate the changing
world of marketing and achieve epic results. Bravo!"
- Emma Isaacs, Founder and Global CEO, Business Chicks"If you are
leading a small business in Regional Australia trying to grow your
market, you should read Jane's book How To Do Marketing. My
experience growing Birdsnest, a self-funded family business in
country NSW now employing 150 locals, is that creativity is
paramount to ensuring each marketing dollar counts. (Our obsession
has been creating experiences that surprise our customers and to do
this we had to understand her intimately and make her the hero.)
Put simply, Jane gets the challenges and rewards of running a small
business, understands the fundamental ingredients of creating value
for customers and is able to give you really practical tips on how
to turn that into great content and marketing initiatives that will
build your brand and attract new customers. And her passion is
contagious - read, embrace and thrive!"
- Jane Cay, Founder & CEO, Birdsnest.com.au"I'm a big fan of Jane
Hillsdon. She brings an energy and passion to marketing that not
only makes it accessible but also energises it. I love the fact
that Jane has written a book to help Small Business owners in
regional areas to market their businesses - because there is no
doubt in my mind that we need to market ourselves differently when
not in a capital city. Great job Jane."
- Andrew Griffiths, Entrepreneurial Futurist, International
Bestselling Author and Global Speaker"I'm excited for a book that
encourages business owners to excel in their marketing efforts.
Marketing is so much more successful when it is driven by smart and
considered strategy. How To Do Marketing is an excellent tool to
help business owners channel their inner marketer and produce
excellent marketing results."
- Jane Bowman, Publisher, Marketing Mag
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