About the author Acknowledgements Introduction: Think, act and sell! 01 Selling in the twenty-first century 02 Building strong relationships 03 How clients make decisions 04 Aligning with your role, your clients and your organisation 05 Believing your way to success 06 What are you aiming for? 07 Rapport gets you everywhere 08 The elegant language of sales 09 Using frames to keep control 10 Selling to groups 11 The NLP sales process Index
Pat Hutchinson established Quadrant 1 International and is currently Sales and Marketing Director at the company. Using NLP techniques long before she ever trained as an NLP trainer, Pat developed sales teams across the world including Europe, Asia and North America. Pat has since incorporated this experience into her NLP business teaching and currently uses NLP to help people in business.