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A Huge Revolution of Theatrical Commerce
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Table of Contents

1. Introduction; 2. Crisis in Italy, opportunity in South America: theatrical economies at the turn of the twentieth century; 3. Mocchi in South America: the Sociedad Teatral ltalo-Argentina; 4. Mocchi in Italy: the early years of the Societa Teatrale Internazionale; 5. Becoming the 'Buffalo Bill of Italian impresarios': Mocchi and La Teatral; 6. Mocchi and World War I: new challenges, new cooperations; 7. New initiatives, new controversies: Mocchi in the 1920s and 1930s; 7. Epilogue.

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This Element explores Walter Mocchi's revolutionary role in opera and musical theatre in South America in the early twentieth century.

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'Paoletti demonstrates how Mocchi not only adapts to the changing reality of the industry, but also proposes new business schemes that continually modify the general rules of the game. In a sense, the figure of Mocchi really works as a guide (or an excuse) to understand how the musical theater industry was shaped between Italy and South America in the first decades of the last century.' Pedro Augusto Camerata, Revista Argentina de Musicologia

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