Dr. Jennifer Aaker is the General Atlantic Professor at
the Stanford Graduate School of Business and a leading expert on
how purpose and meaning shape individual choices and how technology
can positively impact human well-being and company
growth. Her work has been widely published in leading
scientific journals, and featured in The Economist,
The New York Times, The Wall Street Journal, The
Atlantic, and Science. A recipient of the Distinguished
Scientific Achievement Award, and MBA Professor of the Year,
Aaker counts winning a dance-off in the early 1980s among her
greatest feats.
Naomi Bagdonas is a lecturer at the Stanford Graduate
School of Business and an executive coach. She facilitates
interactive sessions for leaders, Fortune 100 companies, and
nonprofits and coaches executives and celebrities
for appearances on shows ranging from Saturday Night
Live to Today. Formerly trained at the Upright
Citizens Brigade Theatre, Bagdonas performs at comedy
venues and teaches improv in San Francisco’s
county jail. Her constant stream of foster dogs describe
her as gullible and full of treats.
“A smart, funny, brilliant book on how to be smart about being
funny, brilliantly. And I’m not just saying that because they say I
am smart, funny, and brilliant in it. Buy it.”—Sarah Cooper,
comedian and author of 100 Tricks to Appear Smart in
Meetings
“I’ve learned (often the hard way) that the best way to be taken
seriously is to not take yourself too seriously. My teams are
always at their best when approaching problems with levity, which
entails both humility and optimism and always engenders trust.
Plus, it’s more fun—like this book!”—Eric Schmidt, former CEO and
executive chair of Google (Alphabet)
“Humor is an act of social courage that, when used
correctly, has a transformative effect. Humor,
Seriously gives us the tools we need to deploy humor expertly
in any environment.”—Susan Cain, #1 New York
Times bestselling author of Quiet
“If you think your workplace would work better if everyone laughed
more, this is your playbook.”—Chip Heath, #1 New York
Times bestselling author of The Power of Moments
“Jennifer Aaker and Naomi Bagdonas make a scientific case for the
importance of humor and show that it’s an incredible way to
connect with customers and build culture. This book will help
anyone embrace the power of laughter.”—Sara Blakley, founder and
CEO of Spanx
“A sharp, incisive, and genuinely funny read that translates
knowledge of the world of comedy to tools that actually work in the
world of business.”—Anne Libera, director of comedy studies at The
Second City
“Business is serious and the world is serious, especially right
now. That means we need the ideas described in Humor,
Seriously even more than ever. Not because levity and humor
are ways to relieve the pressure of serious times, although they
are, but because they unlock our humanity in the moments where we
most need it.”—Tim Brown, chair of IDEO and author of Change
by Design
“Eye-opening, hilarious, and absolutely original, Humor,
Seriously will change the way you think on the job, about the
world, and in your life.”—Leslie Blodgett, founder and former CEO
of Bare Escentuals
“Fresh, profound, and consistently entertaining. I know the words
‘evidence-based’ don’t immediately connote riotous laughter, but
Aaker and Bagdonas bring some irresistibly compelling science to
the art and application of humor.”—Kelly Leonard, executive vice
president of The Second City
“Of all the known ways to ruin humor, the most common start with
the words ‘research,’ ‘analyze,’ and ‘professor.’ The bad news is
that this book features all of those words. Prominently. The good
news is that against all odds, you’ll actually have fun reading
it.”—Adam Grant, New York Times bestselling author
of Originals and Give and Take, and host of the TED
podcast WorkLife
“In this eye-opening, important and utterly enjoyable book,
Jennifer Aaker and Naomi Bagdonas use science to explain how humor
at work (and in life) helps alleviate stress, anxiety, and burnout.
Come for the humor, stay for the insights.”—Arianna Huffington,
co-founder of The Huffington Post and CEO of Thrive Global
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