In a world where the smallest insight can spark a breakthrough idea, intuition is more valuable than ever.
Bernadette Jiwa is a recognized global authority on the role of story in business, innovation and marketing and the author of five bestselling books on marketing and brand storytelling. She advises, consults and speaks to entrepreneurs and business leaders who want to build meaningful brands. Her work takes her from Sydney to New York (and everywhere in between).
This brilliant little book is sure to inspire the next new
meaningful product or company
*Ivy Ross, VP Design, Google*
This book provides much-needed jet fuel for any leader of creative
people. Bernadette Jiwa reminds us that if we want to leap, we must
use our higher human capabilities and not delegate our intelligence
to data and tech
At the heart of every great business is a leader with a curious
mind, heart, and spirit. Hunch helps you to tap into those often
overlooked yet valuable qualities that will unlock your most
brilliant and boldest ideas
*Chip Conley, Strategic Advisor, AirBnB*
Hunch is a roadmap that arms you with tools you won't find in a
traditional business book and that will help you realize the
potential we all have to be creative. After reading this book
you'll pay attention to the world in a completely new way and have
the tools to create your own vision for the future
*Antonio Zea, Senior Director, Under Armour*
While data-driven decision-making is a crucial business skill,
Bernadette reminds us that gut and instinct still reign supreme.
Hunch goes further, showing you in practical ways how to cultivate
this skill
*Steve Clayton, Chief Storyteller, Microsoft*
Jiwa explains a whole new way to innovate and change the world
*Guy Kawasaki, author of THE ART OF SOCIAL MEDIA*
Insightful...I highly recommend all of the books Bernadette's
written
*Seth Godin, bestselling author of POKE THE BOX and THE PURPLE COW*
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