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COVID-19 Response at Fishpond

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Hustle and Float
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-Print and e-ARC distribution to trade and consumer media, both traditional and online.
-PR campaign with print, radio, and digital interview targets
-Targeted outreach to business and leadership organizations, websites, and publications
-Nominate book for merchandising placement on Safari, Trendhunter, and others.

About the Author

Rahaf Harfoush is a Strategist, Digital Anthropologist, and Best-Selling Author who focuses on the intersections between emerging technology, innovation, and digital culture. She is the founder of Red Thread Inc., a Think Tank and special projects agency specializing in Digital Culture. She currently teaches "Innovation & Emerging Business Models" at Sciences Po's MBA program in Paris. Formerly, Rahaf was the Associate Director of the Technology Pioneer Programme at the World Economic Forum in Geneva where she helped identify disruptive-startups that were improving the state of the world.

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