Sinan Aral is the David Austin Professor of Management at MIT, where he is a Professor of IT & Marketing, Chair of the Marketing Department, Professor in the Institute for Data, Systems and Society and where he co-leads MIT's Initiative on the Digital Economy. He is currently a general partner at Manifest Capital and on the Advisory Board of the Alan Turing Institute for Data Science in London. Sinan's research has won numerous awards including the Microsoft Faculty Fellowship, the PopTech Science Fellowship, an NSF CAREER Award and a Fulbright Scholarship. In 2014, he was named one of the World's Top 40 Business School Professors Under 40.
'This is the most important book of the year! Our friendships, economy, and society now depend on billions of social media connections, and no one on the planet understands them better than Sinan Aral. ...A lively, engaging masterpiece.' Erik Brynjolfsson, bestselling co-author of The Second Machine Age
'In a sea of books about social media, this is the one to read. Aral understands the new social age like no one else, and The Hype Machine offers the single best examination of how social media works and how we can make it better.' Clint Watts, author of Messing with the Enemy
'An immensely interesting, informative, and provocative look at the biggest technological questions of our time, and the future of our democracy.' Eli Pariser, bestselling author of The Filter Bubble
'The Hype Machine is a riveting story of social media's impact on how we live. Part spy novel and part science thriller, this book is an essential guide to ensuring our digital future.' Jonah Berger, bestselling author of Contagious
'A breathtaking journey through the economics, technology, and behavioral psychology of how we can capture the promise of social media and avoid its peril.' Maria Ressa, CEO of Rappler and a Time Person of the Year for 2018
'Full of rigor and insight, The Hype Machine tackles some of the most pressing policy questions of the Digital Age while keeping you on the edge of your seat. ...A must-read for policy makers, business executives, and parents alike.' DJ Patil, former U.S. Chief Data Scientist
'In this meticulous dissection of social media, Aral gives us a much-needed framework for understanding what happened in the 2016 election, and what will likely happen again if nothing changes.' Scott Galloway, bestselling author of The Four