I Am My Brand provides achievable techniques and tools for women to build their brand, after first exploring what their personal brand is. The book demonstrates how your personal history ties into your brand story to make it successful and authentic, while guiding you on the branding elements to focus on in order to build that crucial emotional connection with your target audience. Featuring insights and interviews from established female brand builders from around the world, alongside Kubi's eight pillars of personal branding, I Am My Brand is an essential step-by-step guide to building your brand, knowing your worth, and being unapologetic about it.
Kubi Springer is an award-winning specialist with twenty-two years of brand experience. She has worked global brands including Nike, L'Oreal, MTV, London Fashion Week, NY Fashion Week, P.Diddy, Rio Ferdinand, Justin Timberlake, Mariah Carey, Rolls Royce and, most recently, Aston Martin. Since 2007, Kubi has taught brand marketing in academic institutions, corporate firms and international conferences, with clients that include: NatWest, Deloitte, Oxford University, London College of Fashion, New York University and Kings College. She has also taught at Essence magazine's 'Women Who Are Changing the World' conference in New York, SME Corp Malaysia and SWAA Conference in Mauritius. Kubi has been featured across media platforms including BBC News, Forbes magazine, the Guardian, The Sunday Times and Virgin Entrepreneur Magazine. She has been a presenter on her own business TV show entitled 'The Kubi Springer Show' on Sky 198. Today, she is the host of the 'She Builds Brands Radio Show' on Ruach Radio and a regular contributor, providing brand commentary on BBC Radio 5 Live.
By sharing her own story, as well as those of other women in
business, Kubi illuminates a clear and achievable path to owning
your brand. -- Jaz Rabadia MBE, Senior Manager, Energy &
Sustainability, Starbucks UK
Kubi cuts through the noise to give you a clear-sighted view of your brand value and then helps you to maximise its potential. She lives her brand and can help you do the same. -- Maria Purcell, Head Of Commercial Sales, Workplace by Facebook
Kubi Springer is one of the top five external influencers and brand specialists in the UK. -- Paola Lucktung, Former Global Director, Entertainment & Influencer Marketing, Adidas Group