Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. Read Seth's blog at www.sethgodin.com/sg/blog.html
If Seth Godin didn't exist, we'd need to invent him * Fast Company * Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger * Forbes * A wonderful manifesto in the author's characteristic style - pathological honesty, ruthless scepticism and generous intellect. The Icarus Deception turns society upside-down in order to awaken the reader's rebellious spirit and encourage him to create * Management Today *
Godin (Tribes; Linchpin) here challenges listeners to focus on innovation and trust and to consider their work as art. Instead of offering the old advice of not flying too close to the sun (trying to excel), nor flying too close to the ground (taking it safe), Godin explains his view of the new "safety zone" in life and business. According to the author, conformity no longer leads to comfort, while creativity has become scarce, thus making it important to be unpredictable and brave by creating art out of a chosen career and everyday experiences; today's economy will reward the risk-takers. His theory portrays artistic effort as an attitude anyone can adopt, an approach to life that seizes new territory, makes new connections among personalities, and highlights working without a map. The author's own soothing, steady-paced reading nicely conveys the importance of this material. VERDICT This work demands serious consideration by erudite listeners interested in self-improvement. ["Godin attempts to soar, exhorting people to create art, then to create better art, and be inspired by other artists. Unfortunately, this loose collection of thoughts doesn't quite get off the ground. Godin has written more readable books, but his fans will love this, regardless," read the less ebullient review of the Portfolio Pr. hc, LJ Xpress Reviews, 12/21/12.-Ed.]-Dale -Farris, Groves, TX (c) Copyright 2013. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.