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In The Icarus Deception, Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of artEveryone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success?But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things you're an artist, no matter what it says on your business card.Godin shows us how it's possible and convinces us why it's essential.'If Seth Godin didn't exist, we'd need to invent him' Fast Company 'Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger' Forbes Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.
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About the Author

Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.

Reviews

If Seth Godin didn't exist, we'd need to invent him * Fast Company * Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger * Forbes * A wonderful manifesto in the author's characteristic style - pathological honesty, ruthless scepticism and generous intellect. The Icarus Deception turns society upside-down in order to awaken the reader's rebellious spirit and encourage him to create * Management Today *

Godin (Tribes; Linchpin) here challenges listeners to focus on innovation and trust and to consider their work as art. Instead of offering the old advice of not flying too close to the sun (trying to excel), nor flying too close to the ground (taking it safe), Godin explains his view of the new "safety zone" in life and business. According to the author, conformity no longer leads to comfort, while creativity has become scarce, thus making it important to be unpredictable and brave by creating art out of a chosen career and everyday experiences; today's economy will reward the risk-takers. His theory portrays artistic effort as an attitude anyone can adopt, an approach to life that seizes new territory, makes new connections among personalities, and highlights working without a map. The author's own soothing, steady-paced reading nicely conveys the importance of this material. VERDICT This work demands serious consideration by erudite listeners interested in self-improvement. ["Godin attempts to soar, exhorting people to create art, then to create better art, and be inspired by other artists. Unfortunately, this loose collection of thoughts doesn't quite get off the ground. Godin has written more readable books, but his fans will love this, regardless," read the less ebullient review of the Portfolio Pr. hc, LJ Xpress Reviews, 12/21/12.-Ed.]-Dale -Farris, Groves, TX (c) Copyright 2013. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

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