Since launching his menswear collection in 1985, Tommy Hilfiger has become one of the most popular designers in America. Today, his collections include an entire range of apparel and products. This is his third book. George Lois is an art director renowned for daring advertising campaigns. In the 1960s, he conceived some of "Esquire's" most famous covers. Lois is in the Art Director's Hall of Fame, the Copywriters Hall of Fame, has received Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, and has been a subject of the Master Series at the School of Visual Arts.