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The Idea Generator


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Table of Contents

  • Chapter 1: Getting your mind around an issue
  • Chapter 2: Why today's thinking is so out-dated
  • Chapter 3: A new way of business thinking
  • Chapter 4: The Idea Generator mindset
  • Chapter 5: Using the tools
  • Chapter 6: Islands of Opportunity (Thinking tools 1 - 5)
  • Chapter 7: Divide and Conquer (Thinking tools 6 - 10)
  • Chapter 8: Boundary Riding (Thinking tools 11 - 15
  • Chapter 9: Using The Idea Generator in teams
  • Chapter 10: Unleashing the corporate creativity

About the Author

Chris Thomason has spent fifteen years working at the intersection of innovation, business growth and customer experience. He's an engineer who started his career in the UK automotive industry. He emigrated to South Africa to work in the gold and platinum mining industry and was fortunate to experience the transition to democracy first hand. He also spent time running a gold mine in Mozambique at the height of the civil war there.

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