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The Idea in You


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The Idea in You is a bulletproof system for finding the right idea and shaping it into a success - on your own terms.

About the Author

Martin Amor led new product development programs and creative training programs for Mars, Telefonica, Unilever, Samsung, Shell and Kraft in his role as Inventing Director at leading global innovation consultancy ?What If!. Now he helps businesses get better at innovation and develops his own ideas as an entrepreneur.
Alex Pellew is a former marketing head at Nike. He leads projects for ?What If! Innovation, and coaches and launches digital start-ups.


A wonderfully inspirational book that will help unleash your ideas on the world * Michael Acton Smith, creator of Moshi Monsters *
Full of great practical advice for the budding creator * Cath Kidston *
Every great business starts with an idea . . . this book will help you find yours * Richard Reed, co-founder Innocent Drinks *
We don't lack talent. We don't lack ideas. Indeed, we all have an idea within us. What we lack is the confidence to make our ideas happen. That is why Martin and Alex's book is so important. It walks you through how to make your ideas happen. Step by step. * David Hieatt, founder of Howies, Hiut Demin and the Do Lectures *
It seems to me that many could-be creators simply lack support in their lives, someone genuine who listens to their ideas and pushes boundaries to make it all seem possible. Alex and Martin must recognize this, too, because their book is a generous offer of encouragement and spirit, a drum beat that stirred my creative confidence * Zach Klein, co-founder of Vimeo *
This beautifully designed, accessible little manual might not turn you into Travis Kalanick overnight, but it might just help you become more you * Molly Flatt, the Memo *

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