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Illustration That Works


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A comprehensive, hands-on guide to learning the basic real-life creative skills and strategies needed to break into and thrive in the vast field of professional illustration.

About the Author

Greg Houston is an award-winning illustrator with 25 years of experience and a client list that is as impressive and eclectic as it is long. His work has been commissioned by magazines, newspapers, websites, comic book publishers, mainstream publishers, ad agencies, blogs, television networks, law firms, universities, video game manufacturers, movie studios, record companies, bands, theater companies, corporations, political organizations, and not-for-profit organizations. He's received ADDY awards from the American Advertising Federation for illustration.

Houston also taught at MICA (Maryland Institute College of Art) in the continuing education, pre-college, and college programs up until May 2015 and recently left to start his own independent school, BAI. Baltimore Academy of Illustration launches in September 2015. In addition, he has a popular course on the online arts site, Craftsy, and is in the process of opening an independent academy for illustration in Baltimore that will open in fall 2016.


"If you're an illustrator looking for guidance on how to create effective visuals that speak, this is the book you'll want to read. Greg Houston's lessons are delivered through short chapters with a right-to-the-point style that's full of energy. Though at times the book takes on the tone of a well-meaning drill sergeant, it packs in a ton of practical information that ranges in style and genre, with plenty of examples and exercises for budding illustrators. Houston's personal rules for success pop up intermittently between chapters."
--Communication Arts "When it comes to commercial art, this is someone you'd want to listen to. So it's fitting that he's just published a book on the subject, Illustration That Works. As the title suggests, Houston's blue-collared approach to a successful career in commercial art preaches a strong work ethic. Written at a quick pace not usually found in vocational guides, Illustration That Works is certainly informative and it's also entertaining as hell."
AIGA Baltimore

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