Beth Comstock, the former vice chair of GE, and their longtime head of business innovation and change initiatives, tackles the biggest issue in business --how to stay nimble, adapt faster, and constantly evolve in the face of almost daily change and disruption.
BETH COMSTOCK's mission is to understand what's next, navigate
change and help people and organizations do the same. She is the
former Vice Chair of GE, where she led efforts to accelerate new
growth and innovation, initiated GE's digital and clean-energy
transformation, seeded new businesses and enhanced GE's brand value
and inventive culture. As President of Integrated Media at NBC
Universal, Beth oversaw TV ad revenue and new digital efforts,
including the early development of hulu.com.
Written about and profiled extensively in the media, from the New
York Times to Forbes, Fortune, and Fast Company, she is also on the
Forbes list of the most powerful women in the world.
If there is one skill that more individuals and companies need to
hone it's imagination. And if there is one person who can teach us
how to do it, it’s Beth Comstock. Woven together through own
journey, Comstock offers us simple and practical steps on things we
can all do to prepare ourselves for the future…or even invent
it.
*Simon Sinek, New York Times Bestselling Author of START WITH WHY
and LEADERS EAT LAST*
Full of wisdom about how to thrive in a bureaucracy—and then
transform it into an innovation machine. Beth Comstock is one of
the most effective and admired executives of our time, and she
tells the engrossing inside story of how she rose to the upper
echelons of GE and spearheaded a sea of change
*Adam Grant*
Beth Comstock has written a wonderful book, full of excellent
insights and lessons from her hugely successful career. She has
recently been elected to the advertising all of fame, and after
reading this you will know why. This book is of great value to
almost virtually any leader and her stories and examples are told
in a breezy way that makes it a joy to read.
*Phil Knight, founder of Nike and New York Times Bestselling
Author, SHOE DOG*
Beth Comstock is just as creative and bold in her approach to
writing a business book as she is in running a business. Unafraid
to get candid and personal, unusually generous in sharing her
insights, this is a book for anyone who wants to see around corners
— and to vanquish the fear that holds them back from acting on what
they see
*Susan Cain, New York Times bestselling author of QUIET*
This book is a rare gift... an honest, behind-the-scenes look at
power, success and influence, combined with vulnerability and
practical advice. A book you won't soon forget
*Seth Godin*
Beth is a true force of smart, practical, and most of all,
inspiring executions in the new business world. There are few
people who I think 'get it,' and she’s at the top of that list
*Gary Vaynerchuck, Entrepreneur & Author, CRUSHING IT*
Imagine It Forward is like having a coach on your shelf to help you
lead forward. Beth shares her lessons on summoning candor, courage
and action to make meaningful change happen in any
organization.
*Kim Scott, New York Times Bestselling Author, RADICAL CANDOR*
Imagine It Forward offers an experienced look at how nonlinear,
ever evolving change saved one of America’s oldest, most
traditional companies and brought it into the digital, socially
conscious, irreverent era we now live in. Beth Comstock’s account
of her unconventional career at a very conventional corporation,
General Electric, is frank, funny and spot on about the need to
abandon the top-down methods of the past in favour of greater
collaboration, disruption and prioritizing the needs and wants of
customers and consumers over profit
*-Joichi Ito, entrepreneur, venture capitalist, and director of the
MIT Media Lab*
Beth Comstock has a track record of innovating, leading, and being
an agent of change. In Imagine It Forward, she proposes thought
provoking ways to envision your future and build strategy around
it
*Sophia Amoruso, founder and New York Times bestselling author of
#GIRLBOSS*
Imagine It Forward offers good examples of teaching bravery not
perfection -- in education and work. Beth offers valuable lessons
that should help readers challenge themselves to risk more in
pursuit of a better future for themselves and their
organizations
*Reshma Saujani, Founder & CEO, Girls Who Code*
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