Table of Contents

Preface: The genius for the next generationRichard H. TrulyForeword: Just when Earth needed geniusJacqueline Aloisi de LarderelIntroductionStephen O. Andersen and Durwood Zaelke1. Alcoa Aluminum: Putting energy in the bank2. Aviation Partners: The future is on the wing3. DaimlerChrysler: The champagne of natural refrigerants4. Energy Star: Money isn't all you're saving5. Japan's F-Center for developing greenhouse gas alternatives: Sustainable living through better chemistry6. Honda: Dream and it will happen7. Seiko Epson: Some day all products will be made the Epson way8. ST Microelectronics: Turn on, plug off9. Trane: It's about making green10. Visteon: Superintegration(TM) proves "simple is better"THE GENIUS COMPANIESAlcoa: "Putting Energy in the Bank"Shifting a century-old engineering paradigm from process optimization toward sustainable production with big financial and climate benefits.Aviation Partners: "The Future is On the Wing"A "dream team" of retired engineers challenged the conventional wisdom of aerodynamics with Blended Winglets that increase the fuel efficiency an astonishing 7%-now a joint venture with Boeing will retrofit the global aircraft fleet.DaimlerChrysler: "The Champagne of Natural Refrigerants"Engineer advocates of air conditioning with natural carbon dioxide refrigerant energized the motor vehicle industry to protect the climate with higher fuel efficiency and lower greenhouse gas emissions.Energy Star®: "Money Isn't All You're Saving"State-of-the-art marketing in this government branding program promotes energy-saving appliances with empowered customers, rewarded companies, and the clout of government procurement. Japan's F-Center for Greenhouse Gas Alternatives: "Sustainable Living through Better Chemistry" Designing "sustainable chemicals" safe for the ozone layer, climate, and ecosystem in a collaboration of chemical industries and the Japan Ministry of Economy, Trade and Industry. Honda: "Dream and It Will Happen" Engineers merge cutting-edge combustion, electric, hybrid, fuel cell, advanced materials, aerodynamic, and regenerative technology for Earth-friendly products that deliver the triple bottom line. Seiko Epson: "Someday All Products Will Be Made the Epson Way" Striving for sustainable manufacturing and a world where the kinetic energy of keystrokes and motion powers portable computers, cell phones, and personal entertainment systems. ST Microelectronics: "Turn On, Plug Out" Using the power of semiconductors to eliminate energy waste in battery chargers and other consumer products-dramatically cutting electricity consumption. Trane: "It's about Making Green" A breakthrough in energy efficiency for building and process air conditioning chillers raises the bar on environmental performance and cost savings. Visteon: "Superintegration™ Proves Simple Is Better" A fresh design integrates flexible electronic circuits to reduce materials, space, and weight and at the same time improve the reliability and energy efficiency of automobiles.

Promotional Information

The inventive genius behind technological breakthroughs by ten global companies including Alcoa, DaimlerChrysler, Honda, ST Micro and Visteon. Readers will gain understanding and insight into how cutting-edge technology is helping protect the climate and/or the ozone layer, while contributing to the company's bottom line.



"This is great stuff. Extraordinary results when the genius of industry is turned loose on what to some may seem like an insoluble problem like protecting the Earth's climate."

Jonathan Lash, President, World Resources Institute

About the Author

Durwood Zaelke is the founder and past President (1989-2003) of the Center for International Environmental Law in Washington, DC, and Geneva. He currently is the Managing Partner in the Washington office of Zelle, Hofmann, Voelbel, Mason & Getty, as well as the founder and Director of the International Environmental Law Program at American University's law school, and the co-founder and Co-Director of the Program on Governance for Sustainable Development at the Bren School of Environmental Sciences and Management, University of California, Santa Barbara. He is the author of International Environmental Law and Policy (with Hunter and Salzman; Foundation Press, 2002), which has been used in more than 110 universities around the world. Mr. Zaelke is a graduate of UCLA and Duke Law School. Stephen O. Andersen is Director of Strategic Climate Projects in the US EPA Climate Protection Partnerships Division where he specializes in industry partnerships, international cooperation, and environmental performance incentives. Previously, he was Deputy Director for Stratospheric Ozone Protection. Prior to joining EPA, Dr. Andersen was professor of environmental economics at College of the Atlantic and University of Hawaii and has also worked for consumer, environmental, and environmental law non-governmental organizations. He is the author of Protecting the Ozone Layer: The United Nations History (with Sarma; Earthscan Publications, 2002). Dr. Andersen has a PhD in Agricultural and Natural Resources Economics from the University of California, Berkeley

Reviews

"This is great stuff. Extraordinary results when the genius of industry is turned loose on what to some may seem like an insoluble problem like protecting the Earth's climate. The ten featured companies are reducing energy and pollution with smart strategies and innovative technologies. They have chosen to be leaders, but think what they could accomplish if the politicians showed equal leadership and gave these companies and their competitors incentives to transform our economy from the biggest source of greenhouse gasses to the biggest source of climate solutions.' Jonathan Lash, President, the World Resources Institute. 'The genius of engineers has never been more important than it is today for inventing the technology needed to protect the global environment. Andersen and Zaelke give ten stirring examples of what committed companies are doing today to protect the climate system. Their profiles of the process of invention--geniuses at work--help us understand how much more this industry can and must do.' Alan S. Miller, author of Green Gold: Japan, Germany, the United States, and the Race for Environmental Technology"