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Influence
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Table of Contents

How to use this book Chapter 1: Influence matters Chapter 2: Influencing different personality styles Chapter 3: We're all talking but nobody's listening Chapter 4: Words change minds: the language of influence Chapter 5: Why stories change the world Chapter 6: Influence in every channel Chapter 7: Influence under pressure

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The honest truth about influence: what it is, how it works and how we can do it better

About the Author

Jenny Nabben has held senior positions as the Head of Communications at HSBC, Vice President of Leadership and Internal Communications at Coca Cola Enterprises, Head of Communications at Lloyds General Insurance and Head of Communications at HP CDS. She now has her own training company designing and delivering workshops on corporate messaging and influence in Europe, Australia and Asia for large corporates. She is a member of the Psychological Society and has trained in the Hogan and Emotional Intelligence.

Reviews

'An excellent toolkit for Influencing skills and effective business communication'. Julia Meighan MBA, Chief Executive, VMA Group 'Wide-ranging, fascinating, essential 'know-how' for all professionals - highly recommended!' Judith Lowe PPD Learning Ltd, NLP Training Institute, London 'Gets to grips with the real how, why and what of personal influence and effectively boost your levels of influence.' David Richter, Community Manager, HRmoz

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